True Love Coffee Co. x Hacea Roaster Spotlight

True Love Coffee Co. was established in December 2021. 

Hacea: What led you to coffee roasting?

Lee: Curiosity. At the tail end of high school I got my first coffee related job at Hidden House Coffee in 2012. I still remember trying a natural processed Ethiopia for the first time and being so confused as to why it tasted like blueberries. Since then I’ve been persistent about continuing education and really enjoying building relationships with coffee peers.

Hacea: What’s been the biggest challenge in your roasting journey?

Lee: Insecurity honestly. It is super easy for me to get imposter’s syndrome. I am by no means a natural born sales person so getting out of my comfort zone and approaching potential wholesale clients with coffee is always a challenge but it is also very rewarding when baristas you look up to give honest feedback positive or negative.

Hacea: What is your favorite coffee origin?

Lee: A coffee I still regularly think about to this day is a pink bourbon from a producer named Edgar Motta from Hulia Colombia. Sweet Bloom was offering it in I believe 2017 and it was the most sweet and clean coffee I have had at this point.