Hacea’s “Roast Approach” began as a blog series to help provide roasters with comprehensive background information before jumping into roasting a coffee new to them. As we expanded our library of roasting tutorials, we embarked on creating an education curriculum that allowed us to dive deeper into the roasting theory, enriching the coffee roasting experience for the entire coffee community.
Hacea's Roast Approach Experience brings the core of the Roast Approach blog series into a new educational experience at the comfort of your own roastery. The Roast Approach Experience is open to everyone, from home hobby roasters to experienced professional roasters.
To isolate variables and focus on how different processing is affected by different roast profiles, we have selected a washed, natural and honey processed coffee from the Adorsi Washing Station in Yirgacheffe, Ethiopia. Each Tasting Kit will include these three coffees, each roasted with three different profiles for a total of nine roasted samples. The freshly roasted samples will come with a booklet that will guide you through multiple tasting experiences exploring the differences between each of the roasted samples. This is a great opportunity to experience how different processing methods benefit from various roast profiles to impact the expression of florals, acidity, body and sweetness in the cup.
Our Roast Approach Experience also includes these three coffees unroasted and is intended for you to include your own roasting in this tasting experience. Click here to order this tasting kit without the green coffee.
This roasting and tasting experience will be followed up by a live online event! Join us on Friday, January 9th at 11am PST where we will discuss our results and take questions from participants. We will email you with an invitation to join this event closer to the event date.
Order your Roast Approach Experience Tasting Kit to sign up for this unique learning experience! We look forward to sharing this experience with you!
Printable tasting cards: https://haceacoffee.com/roast-approach-experience-tasting-card
Hacea cupping recipe: https://haceacoffee.com/blogs/brewing/hacea-cupping-recipe
Live online event page: https://haceacoffee.com/roast-approach-experience-event
Unfortunately we cannot accommodate pickup orders for this experience due to the nature of the roasted tasting kits.
Reach out to us if you have any questions or comments at connect@haceacoffee.com
Thank you!